As it turns out, I was halfway through editing this post when I read Charlie Brooker’s column about the Christmas number 1. As per usual, he does a far better job than I could about putting thoughts onto e-paper (DAMN YOU BROOKER), but I may as well still post my slant.
Yesterday afternoon, me and the wife did a very rare thing for us: we sat on the sofa and listened to the radio. I can’t remember the last time we did that; we’re very much more a tv-and-video-games couple. But because of the competition for the Christmas chart, we sat there and bounced up and down with glee as Rage Against The Machine claimed the number one spot.
I’ve heard a lot of reasons why people thought it was a stupid idea: the Christmas number one has always been about cheesy pop; they’re both signed to Sony so Cowell sees the cash anyway; and most bizarrely, that the people buying a song which contains the lyrics “I won’t do what you tell me” are somehow being told what to do. Oh, the beautiful not-irony.
For me, it wasn’t about the type of music the X-Factor produces; I’m not a fan, I don’t think it’s particularly interesting, but at least it finds people who can hold a tune without the aid of a vocoder. I’m not (quite) even enough of a music snob to be anti-pop, per se. On the other hand, I definitely am cynical enough to think that the major labels are all facets of the same Big Bad Music Industry, so the fact that the money was going to Sony regardless was pretty incidental to me (only something released on an indie would make a difference). And as far as being told what to do, there’s a difference between a suggestion and an order, and you won’t get far in life contradicting every suggestion you’re given (“Don’t jump off that cliff!” “FUCK YOU I WON’T DO WHAT YOU AAAAAAAAARRRGH!”).
What it was about, for me, was breaking the predictability of the Christmas number one. X-Factor’s dominance has come to be regarded as such a forgone conclusion that no-one else even makes a credible effort to compete any more – I won’t say I ran out to buy Mr. Blobby or Bob the Builder, but at least there was an element of surprise, and maybe even a little excitement about the announcement. I think that even the X-Factor were getting a little complacent – last year’s may have been a cover, but at least it was a cover of a decent song with a history; this year they were covering a 6-month-old Miley Cyrus song. Miley Bloody Cyrus. You’d think they would at least pretend they were trying.
I feel a little sorry for the lad Joe. For a long time, the implicit prize of the show has been the Christmas number one, and he must have bought into that, having been drip-fed it for the last n weeks. What we have this year is a reminder that the prize is a chance to compete for the top slot, not to have it handed you on a plate. I think it’s telling that the vast majority of the texts and tweets that were read out supporting him were of the form “he’s so sweet / nice / cute” – very few praising the song or his performance of it.
Overall, I’m really chuffed. I think in some ways you could read too much into it. The X-Factor won’t go away overnight, in fact it’ll probably be bigger next year because of this. Conversely, I do think that this is the crossover event for the general public’s awareness of the influence of Twitter, Facebook and the like. Previous storms like Trafigura or Mandelson’s “Web War” were undoubtedly more important, and probably better supported by the community; however, they didn’t have the same visibility to the general public. I’m not sure whether this new awareness will be a good thing or a bad thing, but it’ll be interesting to see what happens in a post-Rage world.
#1 by Chris Harrod on December 21, 2009 - 8:19 pm
Quote
This was such a silly campaign and I cant really say that I ever bought into it. Infact theres probably plenty of places you can find me ranting against it.
The whole idea of taking back the Christmas number 1 seems stupid to me, yes its great that a proper song is number 1, but number 1s at xmas have been shit for about 15 years now (the bloody Spice Girls won it three years in a row in the 90s and the only decent one of those was “2 become 1″ – classic pop)
I don’t know if you knew as well, but the same couple started a group last year trying to get “Never Gonna Give You Up” to number 1 in place of Alexandra Burke. Amazing the difference that can be made when the media jump in and make a fuss of it.
A lot of people seem to have come to the conclusion that this is all Cowell has some kind of masterplan trying to get to number 1 every year, though I do actually believe that a lot of it is going to also be down to ITV schedulers (the shows on for about 20 weeks and is a big ratings winner).
Even the winning of it doesnt seem quite right to me – Ive seen plenty of examples of people bulk buying the single, the way Amazon used it to push its music download service by offering it free, or as a loss leader (chart rules state it needs to be sold for 40p minimum, but Amazon sold it at 29p paying 40p themselves for the song so it was still chart eligible). You even had nokia pushing their service offering 4 free downloads to people who signed up.
I do feel bad for Joe – he got a lot of bad stuff in the papers about him. One of my favourites was in the Sun where they had pictures of him throwing darts at Rage on a darts board, and quoting him as “”They can’t be serious! I had no idea what it sounded like. It’s dreadful and I hate it. How could anyone enjoy this? Can you imagine the grandmas hearing this over Christmas lunch?”. Yet they put a video of the interview with the story and what he actually said was something along the lines of I’ve not heard the song before, I was never a rocker growing up. Its not really my kind of music and I don’t think it sounds like a Christmas record”.
http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/2778291/X-Factor-star-blasts-rival-Rages-riffage.html
Ive had so many stupid arguments with people about this – one guy had a massive go at Joe for not knowing who Rage were – for gods sake the kid was born the year before Killing In The Name was first released, and only 9 when they split up. Same guy also told me “everyone in the uk knows the song because it was played in the Sopranos finale which everyone in the UK watched”.
I do understand the kind of thing Brooker is saying with people being on a journey and buying the single because of that rather than liking it, but then I think of the amount of rubbish that established acts sometimes release that charts high just because of who they are.
To be honest if I was Cowell next year I would probably release a DVD single, with a song and some videos of the winners journey. Make it so the single is chart illegible. Sell a shit load, and let people have their chart back.
Inevitably that wont happen tho – next christmas about 40 different songs will be campaigned for to be the X Factor beater, splitting support and ending in Cowell taking the crown.
Also I cant wait for about a months time when some generic pop shit is number 1 again.
(sorry if this reply is all garbled but this reply box is small and I cant be bothered editing)